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why sitre?

sitre was founded by julie herskin and cecilie hjelmager after experiencing firsthand how the industry was built on poor quality, taboos, and outdated stereotypes.

with sitre, we aim to help everyone naturally integrate intimacy into their lives with clean, body-safe, and nourishing products—designed for every body and mind.

we're all different, and our products are here to help you discover what feels truly, deeply good for you.